Office
PUREBRAND
Av. Herrmann Debroux, 54
1160 Brussels - Belgium
T: +32 (0)2 772 21 17
info@purebrand.be
Billing information
BIDULE SPRL
Av. de la Couronne, 236B
1050 Brussels - Belgium
VAT: BE 872 428 985
ING: 3101 5060 6835
H by Hayoit
HealthHayoit is a belgian retail chain specialized in home linen that developed its own brand of bed accessories, H By Hayoit.
H by Hayoit identity
When Hayoit decided to lauchn its own brand, they reached us to create a special identity.
Considering the brand universe we decided to use a ribbon to draw the H of the logo.
Considering the brand universe we decided to use a ribbon to draw the H of the logo.
Packaging
Regarding the packaging and in order to increase the sales, our strategy has been focus on 3 different but complementary elements:
- Color codes to facilitate the recognition of product categories
- Pictograms, the universal language to improve the understanding of the products
- Pictures that inspire comfort to allow the client to project himself by using the product
