H by Hayoit


Hayoit is a belgian retail chain specialized in home linen. They developed their own brand of bed accessories, H By Hayoit. We were asked to create a special identity and the packaging for it.
Considering the brand universe we decided to use a ribbon to draw the H of the logo. Regarding the packaging and in order to increase the sales, our strategy has been focus on 3 different but complementary elements:
Color codes to facilitate the recognition of product categories 
Pictograms, the universal language to improve the understanding of the products
Pictures that inspire comfort to allow the client to project himself by using the product

Packaging design for Hayoit own label, H By Hayoit.

Packaging for H By Hayoit.